Big Brothers Big Sisters is releasing new public service announcements featuring the national mentoring organization’s spokesman, Academy® Award and Grammy® Award-winner Jamie Foxx, and other celebrity supporters. The PSAs, aimed at increasing donations, volunteerism and alumni re-engagement, will air nationally on cable TV stations as part of Big Brothers Big Sisters’ national partnership with Comcast Corporation.
In his PSA, Foxx says every child needs a mentor and that his grandmother and other adults served as his role models. Grammy Award winning artist EVE links her inspiring new single from her upcoming album, “Make It Out This Town,” to Big Brothers Big Sisters’ effectiveness in helping children who face adversity beat the odds. Miss America 2012 Laura Kaeppeler tells viewers how experiencing her father’s incarceration motivated her to support Big Brothers Big Sisters’ Mentoring Children of Prisoners program. Former Little Brother Darrin Smith, a two-time Super Bowl champion who earned his MBA before going to the NFL, encourages alumni “Bigs” and “Littles” to re-engage with the organization as donors or volunteers.