A Simple Act of Kindness Can Be as Powerful as the Greatest Act of Heroism. Big Brothers Big Sisters has teamed up with Warner Bros. Pictures, Metro-Goldwyn-Mayer Pictures (MGM) and New Line Cinema on the release of The Hobbit: The Battle of the Five Armies, the third in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien. The campaign launches on November 15th with television ads featuring scenes from the movie, as well as print media, encouraging audiences to “Start Something Epic” by either donating or volunteering
In theaters December 17, 2014, The Hobbit: The Battle of the Five Armies brings to an epic conclusion the adventures of Bilbo Baggins (Martin Freeman), Thorin Oakenshield (Richard Armitage) and the Company of Dwarves. Messages of growth, leadership and perseverance resonate throughout the film. With encouragement and support from Gandalf, Bilbo discovers his own depths of courage and ingenuity – he just needed someone to help show him the way, and, when necessary, give him a push in the right direction. Their iconic friendship is emblematic of the relationship between an adult volunteer (“Big”) and a child (“Little”) enrolled in the Big Brothers Big Sisters program. The similarities helped to inspire the tagline, “Whether you are Big or Little, Start Something Epic,” inviting audiences to become a Big Brother or Big Sister to a child in need.
The campaign will run through January 20, 2015.